Case studies, SkiFi Designs, Visual design

Visual Stories: a poster set with one voice

A collection of posters and flyers made as one set rather than as one-offs.

The challenge

Posters made one at a time end up as a folder of unrelated pictures. The goal here was a set that reads as a body of work while each piece still has to stand on a wall by itself.

The approach

One typographic system and a shared compositional rule across every piece, with the subject matter free to change completely. What repeats is the structure, not the imagery, which is what makes a collection feel deliberate.

Outcome

• A shared type and composition system across the set
• Each piece still able to stand on its own
• Sized and set for print and for social at once

What we did

• Poster Design, Visual Storytelling, Typography