Blog
Practical writing on decks, brand, websites and getting design work made: what to ask for, what it costs, and what to check before you approve it.
- What investors actually look at in a pitch deck: Most decks are read in under four minutes. Here is what gets read in that time, and what gets skipped.
- How much does a pitch deck design cost, and what changes the price: Real ranges, what makes a quote go up, and how to brief a designer so the number does not move later.
- AI generated decks: what they get right, and where they fall over: Gamma, Tome and the rest are genuinely useful. Here is what they are good at and what still needs a person.
- Vibe coding: what it is good for, and where it quietly costs you: Shipping a product by prompting works better than sceptics expect and worse than the demos suggest. The honest version.
- How to get your business mentioned by ChatGPT and Perplexity: People are asking AI for recommendations instead of searching. Here is what actually makes you show up in those answers.
- How to brief a designer so you get what you pictured: Most bad design outcomes start at the brief. Six things to send, and one question to answer before you send anything.
- What a website actually costs, and what the cheap ones leave out: Templates, freelancers, studios and agencies quote very different numbers for what sounds like the same thing.
- Five honest signs you need a rebrand, and three that you do not: Rebrands get done for the wrong reasons all the time. Here is how to tell the difference.
- What clients quietly pay more for, from a studio that also freelanced: Not better design. Six things that move a freelancer from competing on price to being chosen.
- Freelancer, studio or agency: how to pick for the job you actually have: Each one is right for something. Here is how to tell which, without paying to find out.