Case studies, Verizon, Telecommunications
Verizon: enterprise slides that stay readable
Presentation and infographic design for enterprise telecom material, built to carry detail without losing the point.
The challenge
Enterprise telecom decks fail in a specific way: the content is genuinely technical, so the honest version is dense, and the dense version does not survive contact with an audience. The brief was to keep the detail and lose the wall of text.
The approach
The detail moved out of paragraphs and into structure. Architecture became diagrams, comparisons became matrices, sequences became numbered flows. Verizon's red is used as a pointer, one accent per slide marking the thing the speaker is actually talking about, and everything else sits back in neutral greys.
Outcome
- Technical material laid out as diagrams rather than paragraphs
- One accent per slide, so the eye lands where the speaker is
- A layout set that holds up at enterprise slide counts
What we did
- Presentation Design, Infographics, Information Design