Case studies, Value360 Communications, Public relations

Value360: a credentials deck that earns the next meeting

Credentials and capability slides for an integrated communications group, designed so the range reads as one offer.

The challenge

A group with several practices has the opposite of a thin story: it has too many. The credentials material carried leadership, services, case work and the group's own sub-brands, and every one of those sections had been designed at a different time by a different hand. Prospects were being asked to assemble the argument themselves.

The approach

One system across the whole deck: a fixed type scale, a deep navy and orange palette that survives a projector, and a small set of layouts that everything had to fit. Leadership, services and sub-brands each got a repeating module, so a reader recognises the pattern by the third slide and stops decoding the page.

Outcome

• Credentials, leadership and service slides unified under one visual system
• Modules the team can refill for a specific pitch without redesigning the deck
• Infographic treatments in place of the dense text blocks the material started as

What we did

• Presentation Design, Infographics, Brand Application