Case studies, World Touch Freight Forwarder, Logistics
World Touch Freight Forwarder
A freight forwarding site that answers the routing and service questions first.
The challenge
Freight buyers arrive with narrow questions: do you handle this lane, this mode, this kind of cargo. The old site answered with a company history.
The approach
Services and coverage lead, laid out as a matrix a visitor can check themselves, with contact attached to each one rather than parked on a separate page.
Outcome
- Services and coverage laid out as a checkable matrix
- Contact attached to each service rather than isolated
- Company background moved behind the answers
What we did
- Web Design, Development