Case studies, Modern Data Advisor, Data consulting

Modern Data Advisor

A consulting site for a data advisory practice, kept plain on purpose.

The challenge

Data consulting sites reach for abstract technology imagery that says nothing. What the buyer needs is the shape of the engagement and the evidence that it has been done before.

The approach

No stock abstractions. Type, space and a restrained accent carry the whole design, and the pages are structured around the engagement: what it covers, how it runs, what comes out of it.

Outcome

• Engagement structure made the spine of the site
• A visual language built from type and space rather than stock imagery
• Pages short enough to be read rather than skimmed

What we did

• Web Design, Development