Case studies, Kolkata Public Play School, Education

Kolkata Public Play School

A play school site aimed squarely at a parent deciding where to send a small child.

The challenge

School sites are full of announcements and notices, and a first-time parent cannot find the three things they came for: the ages taken, the day, and how to visit.

The approach

Those three answers occupy the first screen, with warm photography and short sentences. Notices stay, on their own page, where returning parents look for them.

Outcome

• Ages, the daily routine and how to visit answered first
• Notices kept, on a page of their own
• Written for a parent rather than for the school

What we did

• Web Design, Development