Case studies, KM Fancy Gold, Jewellery retail

KM Fancy Gold

An online storefront for a jewellery house, where the product photography has to carry the page.

The challenge

Jewellery is bought on looking. The catalogue had to hold a lot of pieces without turning into a grid of thumbnails too small to judge anything by.

The approach

Large product imagery on a dark, warm ground, with the interface stepping back so nothing competes with the metal. Browsing is by the way customers actually ask, by occasion and by type.

Outcome

• Product photography given the size it needs
• Browsing organised the way customers ask for pieces
• An interface that recedes behind the product

What we did

• Web Design, Development, E-commerce