Case studies, Insync International, Business services

Insync International

A corporate site for an international services firm, structured around what a client is looking for.

The challenge

The material was organised by department, which is how the company thinks and not how a visitor searches. Someone with a specific need had to guess which internal team owned it.

The approach

The navigation was rebuilt around needs rather than around departments, with each service page ending in the same clear next step.

Outcome

• Navigation organised by client need
• One consistent next step at the end of every page
• A structure the team can extend without redesigning it

What we did

• Web Design, Development