Case studies, Hampick, Consumer

Hampick

A consumer brand site built to move a visitor from curiosity to an action in one screen.

The challenge

The old page explained the product from the beginning, which meant the reason to care arrived after most visitors had left.

The approach

The value is the headline, the product is the picture beneath it, and everything else follows. One action, repeated at each natural stopping point rather than crowded into the header.

Outcome

• The reason to care in the first screen
• One action, repeated where a reader pauses
• Built mobile first, where most of the traffic is

What we did

• Web Design, Development