Case studies, Signature Innovation Group, Investment and advisory

Signature Innovation Group: the confidence is in the restraint

An investment and advisory presentation designed to look as considered as the offer it describes.

The challenge

In advisory, the deck is a sample of the thinking. The content was strong and the slides were doing too much: gradients, shadows and four typefaces competing with the argument on the page.

The approach

Everything decorative came out. A single accent, generous margins, one idea per slide, and typography doing the hierarchy that effects had been doing badly. What is left reads as deliberate, which is the whole point in this category.

Outcome

• A restrained system that reads as considered rather than decorated
• Hierarchy carried by type and space instead of effects
• Slides that stay legible on a boardroom screen

What we did

• Presentation Design, Brand Application, Infographics