SkiFi

Case studies, Cruffin and Daahogh, Food and delivery

Enhancing reputation and sales through incentivized reviews

A scratch card incentive system, designed as a seamless flow that encourages customers to leave a review on Zomato.

Overview

The project involved the creation of a seamless UI/UX flow to facilitate the implementation of the scratch card incentive system. The primary objective was to encourage customers to leave reviews on Zomato by providing a simple and rewarding experience.

Problem statement

The problem at hand was the challenge of increasing sales for a newly launched cloud kitchen. One of the critical factors affecting sales was the restaurant’s low rating and the lack of a substantial number of reviews on Zomato. Without a strong online presence and positive reviews, attracting new customers and retaining existing ones became increasingly difficult.

Solution

A user-centric solution focused on enhancing the restaurant’s online reputation by incentivizing customers to leave reviews on Zomato. The solution involved integrating a scratch card incentive system into the order fulfilment process. Customers would receive a scratch card with every order, offering them a chance to win cashback upon submitting a review on Zomato.

Screens added

  • Enter order ID: a straightforward interface for customers to input their order ID, initiating the review process
  • Review order details: customers can review their order details to ensure accuracy before proceeding
  • Open Zomato: a direct button is provided for customers to access the Zomato platform easily
  • Review on Zomato: customers are directed to Zomato’s app to leave their review, maintaining the integrity of the platform
  • Confirm review from backend: the system verifies the submission of the review on Zomato to ensure authenticity
  • Enter UPI ID to receive cashback: a secure interface for customers to enter their UPI ID to claim their cashback reward
  • Cashback claimed: a confirmation message indicating a successful cashback claim

Conclusion

The implemented UI/UX solution addresses the problem statement by incentivizing customers to engage with the restaurant’s online presence and leave reviews on Zomato. By integrating the review process with a rewarding experience, customer satisfaction is enhanced, leading to increased brand visibility, credibility and, ultimately, sales growth for the cloud kitchen.

What we did

  • UI / UX Design