Case studies, Reborn Naturals (Healnatural Pvt. Ltd.), Beauty and wellness

Reborn Naturals: a financing deck that earns the next meeting

A structured growth financing proposal for an Indian herbal beauty brand, built so the plan reads before the numbers do.

The challenge

A financing proposal has to do two jobs that pull against each other: convince somebody the brand is worth backing, and show them the money is being asked for responsibly. The working version had the product story and the capital plan in separate halves, so a reader met a beauty brand, then met a spreadsheet, and had to join them up themselves.

The approach

The two halves were braided. The ask opens with the structure and the horizon stated plainly, then every later section attaches a use of capital to the part of the business it funds, phase by phase. Product photography carries the brand and the green is used structurally, so the pages that carry figures look like the same company as the pages that carry bottles.

Outcome

• The ask stated up front, with the structure and horizon beside it
• Every phase tied to what it funds and what it has to prove first
• Product and financial pages reading as one document

What we did

• Pitch Deck Design, Information Design, Infographics