Case studies, Personal work, Sports and culture

Portugal fan posters: a supporter set

A fan poster collection built on the colour and the type, not on the photography.

The challenge

Football fan art leans on player photography, which is the one asset a designer usually cannot license. The set had to feel unmistakably of that team without depending on a picture of anyone.

The approach

The kit colours do the identification, big geometric type does the shouting, and the composition borrows the energy of terrace graphics rather than of a press photo. Each poster is a different arrangement of the same three ingredients.

Outcome

• A recognisable set built without licensed photography
• Colour and type carrying the identification
• Three ingredients rearranged into a coherent series

What we did

• Poster Design, Visual Storytelling, Typography