Case studies, POCO, Consumer electronics

POCO: a product story at launch pace

Launch presentation design for a consumer electronics brand that sells on specification and speed.

The challenge

Phone launches live and die on a handful of numbers, and everything competes to be the hero. The material gave every specification the same weight, which is the same as giving none of them any.

The approach

One hero figure per slide, everything else in support of it, and the product itself carrying the frame. Bold type and high contrast, in the brand yellow, so a slide reads in the second a launch audience gives it.

Outcome

• One hero specification per slide, with the rest in support
• Type and contrast tuned for a fast, high-energy read
• Brand colour used structurally rather than as decoration

What we did

• Presentation Design, Product Storytelling, Infographics