Case studies, Minted, Consumer apps

Minted: a consumer app deck with the product in it

An investor and launch presentation for a dating app, where the product does the talking.

The challenge

Consumer app decks tend to describe an experience they never show. The story was there, market, model, roadmap, but a reader got to the end without ever seeing what using it feels like.

The approach

Screens on every substantive slide, framed in device mockups and sequenced as a real user flow, so the argument and the product advance together. The brand's colour carries the mood and the copy stays short enough to be read from the back of a room.

Outcome

• Product screens embedded through the narrative rather than in an appendix
• A flow a reader can follow without a demo
• One deck that serves both a pitch and a launch audience

What we did

• Presentation Design, Product Storytelling, UI Mockups