Case studies, MicroMem, Enterprise technology

MicroMem: an enterprise case study on one page

A one-page enterprise case study with the result where the eye lands first.

The challenge

Case studies written by the people who did the work start at the beginning and reach the result last, which is the opposite of how a prospect reads one. The draft buried its outcome at the bottom of the page.

The approach

Result first, in the largest type on the page, then the situation, the work and the proof in a fixed order a reader can scan. A restrained palette keeps it looking like evidence rather than like an advert.

Outcome

• The outcome given the top of the page and the largest type
• A repeatable one-page structure for the next case study
• Designed to work as a leave-behind and an email attachment

What we did

• One-Pager Design, Case Study Design, Information Design