Case studies, LinkedIn, Social platforms

LinkedIn: community data made into a story

A community presentation with the numbers drawn rather than listed, so the findings survive a fast read.

The challenge

Community reporting arrives as a pile of metrics that are all true and none of which argue anything on their own. The draft had a number on every slide and a conclusion on none.

The approach

Each section was given a claim, and the metrics under it were redrawn to support that one claim. A consistent chart language runs through the whole set so figures stay comparable, and the brand blue is used sparingly, as a pointer rather than a wash.

Outcome

• Every section leads with a claim and supports it with its data
• One chart language across the set, so numbers stay comparable
• Infographic summaries that carry a section on their own

What we did

• Presentation Design, Data Visualisation, Infographics