Case studies, IndiGo, through Value360, Aviation and PR

IndiGo: a campaign story told in infographics

Campaign and coverage slides for India's largest airline, with the numbers drawn rather than tabulated.

The challenge

Aviation reporting is all numbers: routes, reach, coverage, sentiment. In the source material those arrived as spreadsheets pasted onto slides, which is the fastest way to make a strong result look unremarkable in a review meeting.

The approach

Every metric was given a shape. Reach became a map, coverage became a timeline, sentiment became a single comparison the eye resolves in a second. IndiGo's blue does the structural work, and the slides hold a lot of information without ever putting more than one idea on a page.

Outcome

• Campaign performance told through diagrams rather than pasted tables
• A consistent chart language across the set, so figures stay comparable slide to slide
• Layouts that survive both a projected review and a PDF read on a phone

What we did

• Presentation Design, Infographics, Data Visualisation