Case studies, Hygia Health, Healthcare

Hygia Health: a healthcare deck with the patient in it

A healthcare presentation built around the patient journey rather than the org chart.

The challenge

The deck described the organisation: departments, capabilities, coverage. All accurate, and none of it told a reader what it is like to be treated there, which is the thing the audience was actually deciding on.

The approach

The journey became the spine. Each stage of care gets a slide, with the capability that serves it alongside, so the organisation is explained through what it does for a patient. Soft greens and generous space keep a clinical subject from reading as cold.

Outcome

• The deck structured around the patient journey, not the org chart
• Capabilities shown where they are used rather than in a list
• A calm palette and spacing suited to a clinical subject

What we did

• Presentation Design, Information Design, Infographics