Case studies, Healthians, Health diagnostics

Healthians: diagnostics made plain

Presentation design for a diagnostics business, with the service explained before the numbers arrive.

The challenge

Diagnostics sells on trust and convenience, and the material led with scale. The reader met market size before they understood what actually happens when a test is booked.

The approach

The service comes first, drawn as a simple sequence from booking to result, and the scale figures follow it as evidence rather than as the opening. Clean medical blues and plenty of white keep it credible.

Outcome

• The service explained before the market figures
• A booking-to-result sequence a reader follows in one pass
• Figures positioned as evidence rather than as the headline

What we did

• Presentation Design, Information Design, Infographics