Case studies, Fraganote, Beauty and fragrance

Fraganote: a fragrance brand that reads as one

Brand presentation design for a fragrance house, where the look is part of the argument.

The challenge

For a fragrance brand the deck is a sample of the taste being sold. The content was right and the pages were busy, which undercut the premium position every slide was claiming.

The approach

Space became the material. Fewer elements per page, product photography given room, and type set quietly at a single confident scale. The palette stays close to the packaging so the deck and the product read as the same brand.

Outcome

• A restrained layout that matches the position being claimed
• Product photography given the space to carry a page
• Deck and packaging reading as one brand

What we did

• Presentation Design, Brand Application, Visual Storytelling