Case studies, PruTech, Government technology

A federal growth plan a CEO can present

A phased federal growth strategy laid out so the plan, the timing and the ask are readable in one pass.

The challenge

A growth plan with phases, owners and dependencies is a project schedule pretending to be a presentation. Written out, the three-, six- and nine-month horizons blurred into one long list and the decisions needing approval sat inside paragraphs.

The approach

The phases became the architecture. Each horizon gets a colour and a recurring layout, dependencies are drawn between them, and every phase ends on what is being asked for. A reader can stop after the timeline and still know what is being proposed.

Outcome

• Three horizons expressed as one continuous, readable timeline
• The ask stated explicitly at the end of each phase
• A layout set reusable for the next planning cycle

What we did

• Presentation Design, Information Design, Infographics