The pitch deck checklist.

28 checks investors notice, on two pages. Open your deck next to it, go slide by slide and fix every box you cannot tick.

• Story: your first slide says what the company does in one plain sentence.
• Slides: one idea per slide.
• Numbers: every metric has a time frame and a unit.
• Design: two fonts at most.
• Sending it: the deck reads clearly without you in the room.